NEWClaude, ChatGPT and Cursor · MCP is live

Every app you ship, every channel it grows on, in one place. And Biscuit, the AI marketer that researches, posts, answers reviews and pays creators for you.

Jump to… ⌘K
Glowup
Overview, up and to the right.
7d30d90d
Downloads
148,210
+24%
Ad spend
$41,980
CPI $0.86
Views
38.2M
+61%
Creator posts
312
64 creators
Downloads by channel
CreatorsTikTokMeta AdsApple AdsInstagram
Sep 20Oct 5Oct 19
Where downloads came from
Creators39%TikTok21%Meta Ads16%Apple Ads10%Instagram9%
Needs you
  • 3 creator payouts ready to approve$1,180
  • Hook “POV: you stopped counting” is winning1.2M
  • Meta UGC v3 CPI up 18% since Tuesday$1.02
App Store ConnectRevenueCatMeta AdsTikTok AdsApple AdsPostHogInstagramYouTubeStripeSlackClaudeChatGPT
Your studio

Every app you ship. Each with its own brain.

Search the App Store and pick your app. It researches itself on import, and what it learns becomes the brain every AI feature writes from.

Add an appSearch, pick, choose its stage
mood journalApp Store
  • Moodboard
    Your app · Lifestyle
    Add
  • Daylio
    Daylio
    Lifestyle
    Watch as rival
  • Finch
    Finch
    Health & Fitness
    Watch as rival
  • Calm
    Calm
    Health & Fitness
    Watch as rival
StagePre-launchLaunchedScaling
Researching Moodboard3 of 4
ListingEvery reviewRivals foundSearches to own
Moodboard· App brainLearned on import
Positioning

The journal for people who hate journaling: pick a feeling, get a page.

Personas
Burnt-out studentsNew-year journalersTherapy-curious 20s
Angles, scored
  • Journaling without the blank page91
  • Your mood, as a moodboard84
  • Two minutes before bed72
Every feature writes from it:ResearchHooksContentCreatorsBiscuit

Track any app on the App Store: yours, your rivals’ and the top of your category.

Cal AICal AIDuolingoDuolingoBeRealBeRealPartifulPartifulLocketLocketStravaStravaFinchFinchOpalOpalSpeakSpeakHevyHevyFloFloCalmCalmHeadspaceHeadspaceCapCutCapCutLadderLadder
Meet Biscuit

It doesn’t advise. It does the work.

Biscuit is the AI marketer for every app you ship. It researches the market, makes and posts content, answers reviews, edits listings, signs and pays creators and runs ads. Every morning it reads what changed and picks the moves that matter.

Ask Biscuit from any page⌘J
Biscuit · Next moves
Tuesday 8:02 · read 214 reviews, 6 rivals and 41 searches overnight
  • Solglowup
    Reply to 12 new reviews

    4 one-star reviews mention the paywall. Replies drafted in your voice.

    Do it
  • Remyglowup
    Make 5 hook videos on “stopped counting”

    Your best angle this month, and a rival’s take on it just did 18× their usual.

    Do it
  • Maxfitly
    Move $40 a day to the UGC v3 ad

    It installs at $0.84, half what the other three cost.

    Needs OK
  • Junofitly
    Vet 8 new creator applications

    Every profile and recent post scored for fit. Two look strong.

    Do it
  • Solpartyline
    Rewrite the subtitle for “group chat games”

    Searches up 40% in 30 days. You rank 38th.

    Needs OK
  • Irismoodboard
    Research the burnout-journaling angle

    Reddit threads on it have tripled since September.

    Do it
  • Biscuitpartyline
    Find out why day-one retention fell

    Down 6 points since Tuesday’s paywall change.

    Do it
Permissions

Pick what each one does alone.

  • MaxLaunch Meta adsUp to $20 a day
  • RemyPost to TikTokAsk first
  • JunoEmail creatorsJust do it
  • SolReply to reviewsJust do it

Anything not allowed waits in one inbox. Press “Don’t ask again” on any approval and it’s set here.

Ads, per day
$50
Payouts, per month
$2,000
Standing jobs· every app Running
  • Answer new reviewsLast run 9:00 · 14 replies waiting for your OK
  • A week of postsLast run Mon · 7 posts scheduled for Glowup
  • Do the top next moveToday · made 3 hook videos on “stopped counting”
  • Creator scoutFound and pitched 5 creators for Fitly
  • Video ad of the weekUnder a $2 budget · 1 ad ready
  • Go globalListing translated for Japan and Brazil
  • Pay creators3 payouts from real views, ready for your OK
What Biscuit does

The whole job, start to finish.

Six jobs Biscuit runs for every app in your studio. Each one ends in something real: a post, a reply, a signed creator, a number that moved.

IrisResearch Analyst

Iris searches every platform, then finds the angle.

Give Iris a topic and TikTok, Instagram, YouTube, Reddit and your reviews get searched at once: what’s rising, which posts beat their usual, and the words people use. The best angle becomes a week of posts.

  • TikTok, Instagram, YouTube, Reddit and reviews in one search
  • Trends over weeks, not a snapshot
  • Every quote checked word for word
IrisresearchingGlowup Done in 6 min
stopped counting calories
TikTok19Instagram24YouTube12Reddit86Reviews1,204
Talk about it, last 12 weeksTikTok▲3.4×Reddit▲2.1×YouTube▲1.4×
Top posts on it this monthreal posts, real views
TikTok post by @mooremaddss14K
TikTok post by @cyndra.xo878K
TikTok post by @natandrus453K
TikTok post by @theelitesculpt947K
TikTok post by @cassadycoates3670K
92Best angle of 7Counting calories feels like homeworkMake the week
IrisResearch Analyst

Iris shows you what actually worked.

Every post in your niche is scored against its account’s usual, so the real breakouts stand out. Then Iris finds what they have in common, the opening, the length, the format, and Remy makes posts in it.

  • Views divided by their usual, not raw views
  • What the breakouts share, against everything else
  • Rivals’ live Meta ads and listing changes too
Iris· what worked in your niche Last 30 days
19×
13×
12×
9×
1@olafflee19× · 5.7M
2@prettytitiii0113× · 3.9M
3@kaynatt.m12× · 3.7M
4@marsha_du_9× · 2.7M
What the breakouts share Breakouts Everything else
  • Opens on the routine, no intro8 in 10 vs 2 in 10
  • Under 15 seconds7 in 10 vs 3 in 10
  • Product on screen in the first 2 seconds6 in 10 vs 1 in 10
Remy is making 3 posts in this format Saved
RemyVideo Marketer

Remy makes the posts and puts them out.

Drop your footage in the clip bank and Remy knows every scene in it. He cuts the real app into ads, opens with an AI actor or a hook written on screen, makes hook videos, and posts to TikTok and Instagram.

  • Clip bank: every scene marked hook, demo or proof
  • Make an ad from one sentence, or copy any post that’s working
  • Every post scored before it goes out
Calendar · Oct 20 – 267 posts
Mon 20
TikTok post by @midnightmiso_1.9M
7:00pCreator
Tue 21
TikTok post by @martastopinska2.6M
12:30pHook video
Wed 22
TikTok post by @louisegreen_625K
6:00pCreator
Thu 23
TikTok post by @shykikii
7:00pCreator
Fri 24
TikTok post by @katiefanggg
7:00pHook video
Sat 25
TikTok post by @daniortiiiii
11:00aHook video
Sun 26
TikTok post by @holllykurtz
7:00pCreator
Video by Kling, Seedance, Veo or LTX VoiceoversPostedScheduledNeeds OK
SolApp Store Manager

Sol runs your App Store page.

Sol answers reviews in your voice, rewrites the subtitle, keywords and screenshot captions from what ranks, and sends it all through App Store Connect when you say yes.

  • Keyword ranks checked daily
  • Subtitle, keywords, captions and What’s New
  • Translated listings for new countries
Sol· Glowup on the App Store 3 changes for your OK
Glowup
Simple calorie tracker
Calorie counter that isn’t homework
GETIn-App
Purchases
New subtitle
12K RATINGS
4.8
★★★★★
CHART
#4
Health & Fitness
KEYWORD
#14
calorie counter ▲6
Eat without the homework
New captions
Snap a meal. That’s it.
Streaks with friends
Ratings & ReviewsSee All
Wish I’d known2h ago
jen_k

Loved it for a day, then it asked me to pay.

Developer ResponseDrafted

Totally fair, Jen. We’ve just added a 7-day free week so you can try everything first. Update and it’s yours.

Post replyEdit
JunoCreator Partnerships

Juno finds creators, signs them and pays on real views.

Juno finds the creators already posting about your rivals, vets them against their recent posts, sends the offer, follows up and pays out from real view growth through Stripe Connect.

  • Creators who already sell apps like yours, first
  • Fit scored 0 to 100 from their last 24 posts
  • Payouts capped by limits you set
Fitly · Applications appgravy.com/apply/finch
@jess.lifts
48K followers · posts 4× a week
86
Strong fitScored on 3 profiles and their last 24 posts
Strengths
  • Gym-floor POVs, the format you rank on
  • Comments ask what app she uses
Concerns
  • Posted for a rival in August
Requirements
  • 10K+ followers
  • Posts weekly
  • US audience(62%)
Suggested offer
$1.00 per 1K views · cap $600 · paid on real view growth
Send offer Pass
MaxAds Manager

Max shows what made money, and does more of it.

Installs, trials and revenue tie back to the post, creator or campaign behind them. Max runs your Apple Ads on autopilot, turns your best posts into Spark and partnership ads, and moves money to what works.

  • Apple Ads bids and keywords tuned every morning
  • Spark and partnership ads from posts that already won
  • A hard monthly cap it never crosses
What made money· 30 days RevenueCat
Post or creatorInstallsTrialsRevenue
“POV: you stopped counting”3,412611$2,940
Organic
@maya.moves2,180402$1,915
Creator
Meta · UGC v31,960288$1,402
Paid
Apple Ads · Brand1,104240$1,180
Paid
Paid, read-only Your own accounts
The desk

Everything an app needs to grow. Nothing it doesn’t.

Pick an app and every number follows it, so you and Biscuit work from the same page.

Store

Downloads, proceeds by country and every review, for every app, straight from App Store Connect.

4,920downloads yesterday · +31%
US · today

“Obsessed with the streaks. Deleted two other apps for this.”

UK · today

“Found it on TikTok, stayed for the widgets.”

Paid

Meta, TikTok and Apple Ads in one table, with cost per install by campaign.

UGC v3CPI$0.84
Spark adsCPI$1.12
BrandCPI$0.61
BroadCPI$1.47

Organic

Every account you post from, each post scored against its usual.

@partyline.appusually 130K
TikTok post by @grace.learns1007×959K
TikTok post by @luuyyandaa4×561K
TikTok post by @by.emmahiley2×236K

Hooks

A swipe file of what works, tested and promoted to winners.

TikTok post by @mmmmm_ai11.8M
  • POV: you finally stopped counting calories by hand

    Winnerhold 41%
  • 3 apps I deleted after finding this one

    Testinghold 28%
  • My friends asked why I’m never late anymore

    Ideahold –

Launch

Waitlists, invite funnels and K-factor before you open the doors.

+318 joined todayK-factor1.34
Waitlist
12,480
Invited
4,210
Joined
3,060
Sent invites
2,140

Competitors

Their prices, screenshots and one-star reviews, checked daily and turned into hooks.

PlatePalPlatePalPrice $4.99 → $6.99 a weekPricing
Macro MateMacro MateNew screenshots, dark mode firstListing
SnackwiseSnackwise“Paywall after one day, deleted”1★ review
PlatePalPlatePalRating 4.6 → 4.8 in 30 daysRating
Macro MateMacro MateSubtitle now “AI calorie counter”Keywords

Market

Who’s winning your category and who just broke in, from the top charts every day.

1Cal AICal AIHealth & Fitness
2StravaStravaHealth & Fitness
3FloFloHealth & Fitness
4GlowupYour appYours▲12
5LadderLadderHealth & Fitness
The layers

Plugs into the stack your apps already run on.

It reads from the tools you already use, and writes back only where you let it.

App Store Connect
RevenueCat
Meta Ads
TikTok
Instagram
YouTube
Apple Ads
TikTok Ads
Stripe Connect
PostHog
Slack, Discord, email
Kling, Seedance, Veo, LTX

Use AppGravy from the agent you already use

● Live

Connect Claude, ChatGPT or Cursor to the MCP server in Settings → Integrations. Ask about any app, rival or number, and hand work to Biscuit with the same approvals.

ClaudeChatGPTCursorappgravy.com/api/mcp
One desk

Ship the app.
Biscuit markets it.

Add your first app in a minute. Biscuit has its research done before you finish connecting accounts.